Developed for its namesake "RIBS". We wanted a flavor profile for pork that offered a sweet taste on the front end with a hit of heat on the back end. This special blend was used at The Shed to place 6th in the rib category. We have numerous first places and top 10 Rib Calls and several perfect 180 calls as well. A little secret... we actually sprinkle a little rub in our melted butter to brush on our steak right before we turn it in.